- COO and Consultant of The Bailey Group
- Founder of Carlson Coaching and Consulting
- Executive at Ameriprise Financial
- Bachelor of Arts, Retail Management
- Master of Business Administration, Finance and Accounting
- Certified Professional CoActive Coach (CPCC)
- Myers-Briggs Type Indicator (MBTI)
- Certified Hogan Assessor
Chief Operating Officer and Consultant
As The Bailey Group’s Chief Operating Officer, it’s Martha Carlson’s job to keep our business running smoothly. As a consultant, it’s her job to help other executives run their businesses smoothly.
It’s a really good thing that Martha is exceptional at her job.
We’ve put our trust in Martha, and other CEOs and leadership teams do the same over and over again—with tremendous results. Martha developed a passion for coaching after she worked with an executive coach in her previous role as a financial services executive.
Rather than eschew leadership in favor of her new passion for coaching, Martha opted to wear multiple hats. In addition to her current COO position with The Bailey Group, Martha maintains relationships with several of our key clients.
Her coaching clients respond extraordinarily well to working with a fellow executive. “I’ve walked in their shoes and I get it,” says Martha. But then she has the other side—a deep understanding of psychology, human development and workplace behavior—to wrap around her own executive experience.
Martha excels at working with leaders who face overt, daunting challenges. And, yet, some of her most satisfying work comes with leaders who are already doing well. “Often, leaders don’t think they need coaching,” says Martha. “They say nothing is broken. But, then, we start talking, and we discover that there is significant room for improvement. They can work smarter. They can go further, faster. They can be even better.”
One of her clients came to Martha in the very early stages of his career. Today, he’s still at that company—and now he’s the president. With Martha’s help, he keeps raising the bar. Of course, Martha keeps doing the same with herself. You might say she’s the living definition of “walking the walk.”
In her spare time:
Martha and her husband have three children and enjoy attending many school, church, and extra-curricular activities. A former triathlete, Martha has retired her running shoes to focus on Master’s-level swimming.