Episode Description
In this conversation, Kate Willis shares her unique journey from a Broadway stage to the health tech industry, emphasizing the importance of purpose and collaboration in her career. She discusses the launch of Modius Sleep, a groundbreaking product for chronic insomnia, detailing the go-to-market strategy and the challenges faced in commercialization. Kate highlights the need for effective communication across teams and the significance of motivating sales teams to embrace disruptive technology. She also offers insights into building high-performing teams and the future of neurostimulation in healthcare, concluding with advice for new sales reps and influential resources that have shaped her leadership approach.
Chapters
- 00:00 From Broadway to Health Tech: A Unique Journey
- 01:58 Lessons in Collaboration and Teamwork
- 02:42 Launching Modius Sleep: Go-to-Market Strategy
- 05:00 Overcoming Challenges in Commercialization
- 07:57 Motivating Teams to Sell Disruptive Technology
- 10:15 Building High-Performing Commercial Teams
- 12:10 The Future of Neurostimulation in Healthcare
- 13:11 Advice for First-Time Sales Reps
- 13:55 Influential Resources for Leadership and Strategy
More In The Series
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