Leading With Clarity Through Crisis: Roshini Rajkumar

“THE FIRST RULE OF CRISIS MANAGEMENT IS TO STAY CALM.”

Return to all episodes

Episode Description

In this episode of Leadership Matters, Roshini Rajkumar, CEO and C-Suite Advisor and Crisis Strategist at Roshini Multi-Media, Inc., joins host Kaylee Thomsen to explore what it means to lead calmly through uncertainty. Drawing on her background as a TV news reporter, attorney, and executive coach, she shares how leaders can navigate crises, communicate with intention, and stay grounded in facts. They discuss the evolving impact of social media, the importance of knowing your audience, and why investing in employees builds lasting trust. A thoughtful conversation on executive presence, stakeholder messaging, culture, and leading with clarity in 2026.

Chapters

  • 00:00 Intro: Meet Roshini Rajkumar
  • 00:34 What a Crisis Strategist Actually Does
  • 01:20 Her Background as a TV News Reporter
  • 03:03 How the Crisis Landscape Has Evolved
  • 04:41 Reflecting on the Current Moment in Minnesota
  • 11:26 Coaching Clients Through Fear and Uncertainty
  • 12:38 Staying Calm and Gathering the Facts
  • 13:44 Knowing Your Audience Before You Communicate
  • 15:57 Why Not Every Brand Needs to Comment
  • 19:59 Talent as the Biggest Challenge Ahead
  • 22:36 Going Beyond the Employee Survey
  • 23:17 A Leader Who Gave Out His Cell Number
  • 25:57 Final Advice: Know What You Want
  • 27:53 The Power of Managing "Across"

More In The Series

See all on Youtube
Missy ChicreSummer MillerMark SteinerMarisa WilliamsMike FidgeonDr. Tonya Jackman HamptonJen RothKristi PiehlLeBrent SpeedGlen GundersonBarb Krantz TaylorSally Cornet