From Corporate Burnout to Founder: Jen Roth
“RESILIENCE IS YOUR CHOICE.”
Episode Description
In this episode of Leadership Matters, Jen Roth, founder and CEO of Blue Sparq Marketing and founder of Wise Blue Yonder, joins host Kaylee Thomsen for a candid conversation on resilience, entrepreneurship, and embracing change. Jen shares how watching her father close his small-town CPA practice shaped her values, how a lifelong chronic illness taught her that resilience is a choice, and why she left a stable agency career to help people with disabilities travel the world. She also opens up about navigating AI’s disruption of marketing, what leaders consistently get wrong about change management, and what gives her hope in the next generation. If you believe transformation starts with curiosity, this one is for you.
Chapters
- 00:00 Intro: Meet Jen Roth
- 00:23 Where Her Entrepreneurial Streak Comes From
- 04:34 Leaving Corporate to Reclaim Her Time
- 06:39 Her Father's Cancer Diagnosis and Final Business Lessons
- 08:16 Growing Up With Juvenile Rheumatoid Arthritis
- 10:29 Choosing Resilience Over Just Enduring
- 11:21 Assuming Positive Intention
- 13:19 Turning Being Underestimated Into a Superpower
- 15:14 What Student Entrepreneurs Have in Common
- 16:43 Founding WiseBlue Yonder After the Pandemic
- 19:35 Helping a Mom in a Wheelchair Travel to London
- 20:44 Choosing Transformation Over Resistance to AI
- 23:07 Building an Agentic Marketing Platform
- 23:59 Why Human Connection Matters More, Not Less
- 26:06 Learning From the PC and Internet Era
- 27:16 What Gives Her Hope in Young Entrepreneurs
- 28:44 The Student Who Taught Herself English to Compete
- 29:30 What Established Leaders Can Learn From Gen Z
- 30:45 What She's Still Learning: Patience
- 32:03 Advice From a Mentor: Let Others Shine
More In The Series
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