C-Change™: Executive Coaching for the C-Suite


Every new CEO should work with an executive coach, but even experienced CEOs can benefit tremendously from coaching. When your industry is changing, when your company is growing rapidly, when you or your team find yourselves in new roles – that’s when it’s time for C-Change executive coaching.

Key Features of the C-Change Engagement:

  • Partnerships designed for each leader’s situation.
  • Duration: 6-12 months or longer, customizable according to your requirements.
  • Flexible format: In-person or virtual, based on your schedule.
  • Comprehensive goal setting with measurable milestones and outcomes.

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Benefits of Executive Coaching:

  1. Enhanced Leadership Skills:
    Refine essential leadership skills leading to more effective leadership.
  2. Increased Self-Awareness:
    Gain deep insights into strengths, weaknesses, and behavioral patterns.
  3. Improved Performance:
    Boost your efficiency and achieve your business objectives.
  4. Enhanced Emotional Intelligence:
    Develop emotional intelligence to navigate complex interpersonal dynamics.
  5. Stress Reduction and Well-Being:
    Achieve work-life balance and ensure longevity in leadership roles.

Why Choose C-Change Coaching?

Trusted Advisors:

Our senior executive coaches have extensive experience guiding leaders through various stages of their roles.

Agile Approach:

One size doesn’t fit all leaders; our experienced coaches listen and advise for just the right coaching approach for you.

Organizational Impact:

The benefits of our C-Change coaching approach trickles down for the good of your entire organization.

What Our Clients Say

Barb really listened and crafted her approach specifically to me. She provided feedback that was immediately actionable as well as ‘homework’ or ideas for future consideration and deeper investigation.

Jenna Adair, Freeman Mathis & Gary LLP

I am truly blessed to have Leigh Bailey as my coach. What makes Leigh an outstanding coach is his ability to listen intently without judgement, empathize when appropriate and push me to think bigger when needed. Leigh is always there to celebrate my successes and to support me in working through tough situations. He is one of a kind!

Gertrude Matemba-Mutasa, Lifeworks

Hear From Our Team

Frequently Asked Questions

1. What is Executive Coaching?

A relationship between a leader and a professional coach with training and experience in business and coaching/consulting for the purpose of achieving an organizational outcome, typically paid for by the organization. It is a professional development process that results in enhanced leadership skills, self-awareness, and effectiveness in their roles, typically through one-on-one goal-oriented sessions.

2. Why is Executive Coaching important?
Executive coaching is often the most powerful learning experience in a leader’s career because it is intensely personalized to the individual and their unique needs. As leaders advance in their careers, it becomes harder to find a sounding-board, and harder to find people who will challenge them. An executive coach provides these services. Executive coaching is crucial for fostering effective leadership and organizational success. It enhances leadership skills, self-awareness, and adaptability, resulting in better decision-making, communication, and problem-solving. Coaching also aids in talent development, reducing turnover and ensuring a smooth leadership transition. The personal growth and stress management it offers contribute to work-life balance, which ultimately strengthens leaders and their organizations, driving innovation and growth.
3. Who needs Executive Coaching?

Any leader who wants to develop as a leader and is open to coaching can benefit from executive coaching. All leaders new to their role should have an executive coach – the coach can greatly accelerate their time to success by leveraging their perspective and experience to help the new leader navigate new situations. Also leaders transitioning during times of change will benefit from executive coaching.

4. What are the benefits of Executive Coaching?
Growth as a leader and human being, achievement of organizational objectives, increased satisfaction, and effectiveness. Reduced stress, enhanced conflict resolution skills, improved communication skills, increased confidence, increased ability to think and act strategically, increased ability to develop and retain talent. A sounding board for the leader to refine without being judged.
5. Does The Bailey Group coach others outside of the C-Suite?

Yes, we coach leaders at the Director level and above. We also provide cohort development programs for leaders preparing for their next level leadership roles. Our work with C-suite leaders naturally leads us to work with team development as well.

6. Is Executive Coaching always one-one or can we get coached as a group?
Executive coaching is a 1:1 experience. That said, a cohort model that includes both group meetings and 1:1 coaching is a powerful and cost-effective way to enhance leadership effectiveness and relationships across a group of leaders at the same level.
7. How does Executive Coaching work?

The underlying process starts with assessment, development planning, implementation, and then measurement. Underlying the process is a trusting relationship that develops between the coach and individual being coached. A typical engagement involves two scheduled meetings per month along with just-in-time meetings or email exchanges to address issues that arise between sessions. Each session involves a personal and professional check-in, a review of homework, a discussion of “hot” issues, and discussion related to application of new skills being developed.

8. How long does Executive Coaching last?
Minimum of six months. 12-18 months is typical. Some relationships can last for many years. Individual sessions typically last between 45 and 90 minutes, depending on the preference of the client.
9. What should I look for in an Executive Coach?

At The Bailey Group, we believe that, to unlock the maximum potential of executive coaching, you really must have the right partner for you. Because of this, our Director of Service Delivery, Eric Schnell, takes the time to deeply get to know you, the challenges you face and your coaching goals to find the right coach for you. We partner with a strong bench of Executive Coaches to ensure the right fit for you is on our team. After we make a recommendation, you will have the opportunity to meet the proposed coach for a 30-minute fitting call to ensure the match feels good to you. If so, then you will begin your coaching relationship.

10. How will I know when I’m done with Executive Coaching?

At the start of your engagement, you and your coach will agree on goals and objectives. Although these objectives will evolve over time, you may find at some point that you have really achieved the results you wanted to get out of coaching. There may also come a time when you no longer feel challenged by the coaching. Those are both signs that your executive coaching is complete.

11. How is success of Executive Coaching measured?

At TBG we use our proprietary Satisfaction and Impact Measurement (SAMM) process which seeks to measure both business impact and client satisfaction. SAMM includes surveys for both the individual receiving coaching and that person’s leader to gain multiple perspectives. Sometimes repeating 360 assessment can be used to assess skill development as perceived by others. A follow-up 360 can help answer questions like: “Did the leader get to be their most effective in a shorter period of time?” and “Do their manager, peers, and direct reports notice a positive change in their approach?”

12. Is Bailey Group coaching in person or virtual?
Either, depending on the preference of the client.
13. Is Executive Coaching only for underperforming executives?

No, in fact ideally coaching is for high performing executives looking to grow and refine their skills.

14. Is Executive Coaching right for me?

Often yes, particularly for senior level roles. Getting off to a good start is critical because errors in interpersonal relationships can cause damage that can’t be repaired. There are unique challenges in a new role including potentially leading former peers, building a team, setting a shared vision and aligning expectations that a coach can be very helpful with.

15. How do I choose the right Executive Coach?

See the answer to question 9. When you first reach out to The Bailey Group, our Director of Service Delivery will have a conversation with you so we can understand your coaching goals and determine which of our coaches we think will be the best fit for you. After our conversation, we’ll send you a profile of at least one coach who has the knowledge, skills, experience, and personality to work with you in an impactful way. If this coach’s profile looks good to you, the coach will schedule a 30-minute fitting call with you so you and the coach can see if you have a match. If so, then you will begin your coaching relationship.

Lead What's Next With C-Change.

Submit the form to
connect with us.